• So, you run an e-learning platform. You do your best to come up with captivating and engaging info for your readers (students, mostly), reach out to educational wallahs for interviews, present genuine insights into a school or college life… at the end of the day, you put your soul into the website and thus you expect to see the audience of your blog increase.

    In case you’re really into welcoming more site followers and fans to your project, you’re highly recommended to feature articles based on a case study method. It is based on analyzing actual events and “cases” from the everyday professional life, finding out the solution and comparing it to the one applied originally by experts who are beyond a particular case.

    Now, what is the topic of your e-learning platform? Economy? IT? Studying in general? Writing tips for students? The method of case studies can be easily applied to any of the subject matters, all you need is some time to find a relevant phenomenon and depict it based on real-life contexts.

    For example, how did Steve Jobs manage to lead Apple to the top of the business world after his second period of working for the company? How did political leaders of the US manage to cope with the consequences of the Great Depression? How oil trading influences the economy of Islamic states? As you can, the room of choice is immense, just pick a theme that suits the topic of your blog and give your audience something breathtaking to dig into.

    A bit of history (to understand why the case study method is key)

    First it was presented by Harvard Business School in 1924 (almost 100 years ago!). Why? Because tutors came to comprehend that there are no textbooks prolific enough to provide senior students with practical, truly effective, knowledge as to how embark upon a top-management career and be successful in it.

    Therefore, Harvard Business School authorities turned to leading businessmen and thought-leaders of the time and asked them to draw up detailed reports on experience, career development and personal skill training. But since such information is too valuable, experts decided to offer students examples of real-life business situations faced by a company or specialist himself and in such way share best practices with academicians.

    Since then this approach is known as a case study method, which is the cornerstone in the arch of modern business teaching. Plus, today it is used in Marketing, natural and technical sciences as well.

    2 types of case study methods you should apply in your blog

    To begin with, you are highly recommended to try out a classic “paper case study”. Done it a written form, it can include 20 pages for working in groups, 5 pages for profound individual work and up to 3 pages for getting to know a certain topic quickly.

    Once you understand what your audience like, you can amaze them with a video case study and boost attendance of your e-learning platform dramatically. What do you need for that? Record a video with a case study featuring either yourself or a group of experts. Today people like genuine video content, and if it’s full of great information and if it’s of immense help, visitors share it with friends and re-post all the time.

    Elaborate your case study right now

    All in all, to provide readers with a marvelous case study, you need three basic things:

    1. Relevant topic with enough data and background materials to work with;
    2. Captivating “case” that allows applying a great number of creative and non-standard solutions;
    3. Engage a prominent professional in the sphere to work on your case study (optional, but highly advised)

    In case you manage to fulfill two primary items in the list, you’re about to make a great start. Given you manage to land a real-deal expert in the field, your e-learning platform will be in the pink in terms of audience growth and popularity.